Your swag vouches for your brand. So it shouldn’t be anything less than the best. Often businesses assume promotional products don’t have to be of high quality but should only increase in quantity.

It’s imperative to understand that promoting your brand isn’t only about reaching more people; it’s also about finding the right customers.

We at Worktucks surveyed a sample set of 200 employees from various companies. As per the survey, around 80% of clients prefer to have fewer swags but better quality.

Why Should You Pick Quality Over Quantity for Swags?

As a company, it’s vital to treat promotional marketing with due diligence. Unless your company is well-known like Apple or Google, there’s a low chance that people will be interested in your company logo. Thus, you must understand that you’re trying to build your brand, so offering low-quality swags will damage your brand beyond repair.

If you want to attract people to your brand, it’s essential to offer high-quality promotional products. Remember, cheap promotional products ruin not only your brand but also your pocket. Anyway, here’s why you should pick quality over quantity when it comes to swags:

• It’s no surprise that unsustainable and low-quality utility swags go into landfills, which means you risk the environment. Prioritizing products with high quality comes with benefits such as sustainability and durability.
• When you offer high-quality products, your customers tend to use them for longer. This makes promotion easier for potential customers. The longer the usage, the higher the attraction as the swags circulate all around.
• The giveaway gesture should be genuine, which makes the receivers feel obliged to give something back. When you offer quality products, receivers realize that you care for them. The effort, money, and ideas you’ve put in making the ‘receivers’ reciprocate by becoming your ‘customers.’
• It has become common to offer promotional products that are cheap considering the cost associated. But from the customers’ viewpoint, cheap products show that the brand has less to no interest in building its reputation. Thus, they don’t show any interest in your brand.
• To build a premium brand, you need to giveaway premium products that make your brand stand out from the rest. When people access the poor-quality swags, they eventually assume that your brand and products are low in quality.

Cheap pens and notebooks aren’t the right way to do promotional marketing. Instead, it should be well-planned and flawlessly executed while treating quality as a priority.

You can think of it this way, if you were the receiver, would you purchase from a brand that doesn’t offer quality promotional products? From the receiver’s point of view, promotional products are giveaways, and they don’t realize the cost that the business bears. It’s not their concern too. However, they judge the brand’s reputation based on the giveaways, which is why it’s essential to keep quality in mind. If you are still tempted to try giving away cheap products, consider these key points.

Key Points to Stay Away From Cheap Promotional Products

We understand that spending money on promotional products might not sit right. But if you think beyond the money spent on it to realize the brand awareness you are creating, you will get the point.

As a new company or startup, you should understand why to stay away from cheap promotional products. The key points that we discuss below will help you polish your understanding about opting for quality swags.

• Know that your swags mimic your brand standard.

Promotional products set the bar for the discussion because it lets your potential buyers decide your brand standards. Every brand is unique to its company, so is yours.

If you are not ready to spend time, money, and thoughts to give the best shot, you are sacrificing the very thing needed for a business –reliability.

It’s apparent that companies spend a lot of money for their brand recognition and reputation, so similarly, the promotional products from the company should receive equal attention. If you opt for cheap products and cheap suppliers, you will likely risk your brand.

Thus, make sure to look for suppliers who value your brand. Only if they understand the importance of promoting a brand will they provide quality swags that speak your brand. They will also talk to you about why you should be interested in quality over quantity.

If you want your promotional products to reflect your brand, make sure to hire the right supplier.

• Let your marketing professionals make the decision.

A promotional product is a broader concept than just printing your logo on a pen or notebook and giving them away. It requires a lot of thought and planning before implementation, and there are no better people than marketing professionals who do it.

If you are making other marketing decisions, you’d probably let your marketing professionals take the lead because it affects your whole company. Similarly, when making a decision related to promotional products, you must let your marketing team do the needful.

They will do market research and find the right audience to receive your promotional swags. It’s crucial to relate your swags to your company and its service while not moving away from the purpose.

Your promotional products are to make your current customers happy or to increase your brand awareness to prospects. The link between customer relationships and promotional products must be studied and implemented by your marketing team. If you are giving away cheap products, you don’t have to go through all these steps, and it will neither serve the purpose.

• You treat the promotional product as a postscript.

Often businesses that don’t understand the value of high-quality promotional products tend to mark it as P.S.

It is actually the opposite because quality swags have the power to inspire customers with a strong message and attention. It will also drive sales and increase brand awareness. If you want to understand the depth of promotional products and marketing, here are some key factors researched by PPAI:

– 80% of people have an immediate reaction when they receive a promo from companies they’ve never heard of. (Source: PPAI)

– 70% of brands consider promotional products mostly or always effective in achieving marketing goals. (Source:  PPAI)

– Nearly 100% of consumers say they are willing to go out of their way to get a promotional product. (Source: PPAI)

These key factors are boosters for you to give a serious thought about promotional products. You shouldn’t let your brand go down the drain just by picking up low-quality products. Do you really want to damage the marketing strategy you’ve put so many thoughts and efforts into?

You don’t have to equate high-quality products to high prices because there are cost-effective methods. If you find the right supplier, you can get your hands on high-quality promotional swags without breaking your bank.